RUNRS
A community-driven project built around movement, art, food, family, and culture.
ROLE
Founder / Designer
DISCIPLINE
Brand / Digital / E-commerce
YEAR
2024 — Present
STATUS
Live

RUNRS — BRAND / DIGITAL / E-COMMERCE
Overview
RUNRS is an independent brand and digital project built around movement, art, food, family, and culture. What started as a way to bring people together became a full brand system — identity, website, e-commerce, product, and content — designed and run end to end.

My Role
Founder / Designer. Brand strategy, visual identity, website, e-commerce, product system, photography direction, and ongoing content.
Problem / Opportunity
Most movement brands are built around a specific sport or performance goal. RUNRS was designed to stay broader — creating one identity for movement, art, food, family, products, and community without turning any one of those things into the whole brand.
Key Design Decisions
- 01
A wordmark and typographic voice rooted in hand-painted sign craft — direct, warm, and built to stretch across apparel, posters, and screens.
- 02
Photography-led pages: product, people, and place carry the story instead of heavy interface chrome.
- 03
A tight product system — tees, caps, and prints designed as one family, so every drop feels cohesive.
- 04
The website doubles as an archive: routes, maps, and gatherings documented alongside the store.
Final Design






Outcome / Current Status
Live and evolving. New products, routes, and community content continue to ship through runrs.world.
NEXT PROJECT
STREETS OF LISSÉ
